STRATEGIC CREATIVE DIRECTION

ESSENCE COMES BEFORE STRATEGY.

Strategy works better once you know what you're strategizing around.

Your story, experience, talent and ideas already hold clues to what you can create. Sometimes you simply need the right person to listen, connect the dots and help you see what is already there.

come alive.

Before you build something, feel what moves you.

Some ideas make us feel more alive than others.

I'm here to listen.

START WITH ONE CONVERSATION
Tatiana Tamai
your story matters.

The work behind the scenes

You may have seen me dancing in a class, training a client, traveling to a new country or chatting with a guest on my podcast.

What you didn’t see was everything behind it — the questions, the research, the mentorship, the conversations, the practice and the inner work that made any of it come alive.

I’m Tatiana Tamai, creator of Booiaka®, a movement that grew from a one-hour class into a global brand.

Then everything stopped.

For years people asked me, “Why aren’t you doing Booiaka anymore?”

I could never answer that question because I knew that was what I wanted, but it didn't click... yet.

Why? Because sometimes you lose the thread between who you are and what you’re creating.

Finding that thread again brought back the joy, the fire and the feeling of possibility that started it all.

That’s when I understood that to feel invincible: essence comes before strategy.

I’m here to help you find the thread.

Tatiana Tamai

THE ESSENCE METHOD

It's the way you move
01
Conversation
let's find your thread.

We talk and connect the dots until what feels truly yours starts to become clear.

02
Move
get out of your head.

Through movement, we shift the energy and reconnect with our authentic self.

03
Practice
now we play.

We practice leadership through repetitions, movement, performance and play.

04
Build
then we build.

Once the essence of your vision is clear, we can build the strategy, project, offer or next version of your magic.

this is where

FREEDOM BEGINS.

AS FEATURED IN

It all starts with a conversation, a move, a practice.

Helping people find confidence, authenticity and their own way to lead is my gift.
Booiaka gives me confidence. I always go back to my inner Taty and find myself.
Hayley LONDON · BOOIAKA INSTRUCTOR
Practice is everything. Thank you for seeing me.
Milena. LOS ANGELES · CLIENT
What do I do?

I CONNECT THE DOTS


Ways to work with me

Choose where
you begin.

The Conversation

Find the thread.

One private conversation to explore your idea, connect the dots and uncover what feels truly yours. Includes the Practice for Readiness handbook.

Class + Practice Pass

Your style lives between the steps.

Five 90-minute sessions using movement, repetition and play to strengthen confidence, presence and expression.

The Essence Journey

From essence to expression.

The Conversation, five Class + Practice sessions, one private preparation session and a guided recorded Zoom session to put the practice into action.

Private Practice

Come with something you want to be ready for.

Customized preparation built around your goal — camera, stage, movement, speaking, hosting or performance. Available in person or online.

ready to build?

THE WAY BACK TO YOURSELF IS THE REAL PRACTICE.

Tatiana Tamai | Booiaka Queen