BOOIAKA® THE MOVEMENT.
Created and expanded a dance-fitness brand across more than 35 countries, training over 3,500 instructors through movement, music, education and community.
EXPLORE BOOIAKAA GLOBAL MOVEMENT.
I find the thread inside an idea— and build the world around it.
I’m Tatiana Tamai.
Italian.
Dancer.
Creative director.
And a woman who has learned a lot by building, falling, practicing—and building again.
I’m a dancer who never had a traditional dance career.
Instead, I created Booiaka®.
I built it into a global brand, trained thousands of instructors and traveled to more than 35 countries. I toured with the USO, performed alongside Puerto Rican and Jamaican artists, and created events inspired by different cultures, rhythms, styles and people.
I took everything I learned from those experiences and brought it into the way I teach, create and lead.
But what you saw was only the finished product.
Behind it, I was learning how to build a brand. How to shoot and edit videos. How to write. How to create presentations, produce content, work in art department, and develop scripts for television. I learned through courses, certifications, masterclasses, mentorships, seminars and professional experience.
But mostly, I learned by doing.
Trying.
Making mistakes.
Practicing.
Failing.
Practicing again.
No matter how imperfect it was, I kept creating and putting my work into the world. Always the woman in the arena.
YouTube is actually how Booiaka classes were first seen online. Then I was invited to present at a convention in London—and BOOM. The Booiaka mania turned into an international business.
While trying to manage that rapid success, I was the one filming, editing, producing, choreographing...every single day.
I didn’t have all the tools we have today.
That was my path and what I can share with you is everything I learned from having to figure it out—often on my own and now I'm here for you. I help you amplify what makes it special and turn it into something you can communicate, build and spread to the world.
Sometimes that becomes a brand.
Sometimes a piece of content, a project or an entirely
new direction.
I’ve worked on some pretty dope projects and I know you have a dope one too!
I know—it sounds like a lot.
But that’s what I do and I am obsessed with it!
I’m a creative, I see the possibilities in people and and I love helping bring those possibilities to life.
Oh...and I’m also a pusher.
I may push you too hard.
I may even make you upset.
But we’re going to win this together.
If you don’t like that, I may not be your person. And that’s okay. But if you’re trying to build something and need help finding clarity, shaping the vision or figuring out the next move
I will give you everything I know.Because, to me, success isn’t only about what you build.
Dance taught me how to move people.
Building Booiaka® taught me how to turn an idea into a global brand.
Film, television and live production taught me how to bring complex creative visions to life.
Every chapter taught me that the strongest strategy begins with understanding what is already there.
Today, I bring all of those worlds together.
Bring me the idea, the story or the vision. We’ll find the thread and figure out what it wants to become.
START WITH A CONVERSATION →From global movement and film production to creative strategy and emerging storytelling—each project began with an idea that needed a world built around it.
Created and expanded a dance-fitness brand across more than 35 countries, training over 3,500 instructors through movement, music, education and community.
EXPLORE BOOIAKA →Creative production experience across Paramount and Showtime, Netflix, Amazon Prime, live events and post-production—helping complex creative visions move from concept to execution.
VIEW MY DECK →Developing brand concepts, presentations, original broadcast ideas and AI-enhanced storytelling for creators, founders and production partners.
EXPLORE ESSENCE STRATEGY →Founder · Global Creative Director
Creator · Choreographer · Creative Director
Art Department Coordinator · IATSE Local 871
Art / Construction Coordinator · IATSE Local 871
Art / Construction Coordinator · IATSE Local 871
Trailer Editing
Creative Direction · Presentation · Video Animation
AI-Enhanced Animated Storytelling
Writing · Presentation Design · Narration
Cinematic Short · Creative Direction
Cinematic Short · English and Italian